Fedra Chair – Maxhome



Max-Home, may be the yougest company in home furnishings in Italy, specialized in accesory. This company begins its journey in 2008 from the will of the Cassaro family, a leading member in the furniture industry for three generations. The pioneer and the progenitor of the family, Antonio Cassaro, becomes the heir of a 40 year tradition of wooden-chair production that he, along with his family, still maintains up to the postwar period. During those years he abandons manufactoring to home-furniture selling, with the opening of an historical store in downtown Canicattì (AG) that is open to this day. In the following years, his sons kept the retail business active with the opening of many other stores in the surroundings of Agrigento. Clearly, chairs and dinner tables left a mark in the DNA of Massimo, his son, whom in 2008 decides to change direction to revive the past. Surely, the start up period that coincides with the start of this european economic crisis makes everything harder, but despite this situation and in a short ammount of time, Max Home gains the approval of the italian distribution thanks to the mix and wideness of his offer which led to more than 1500 stores in Italy in 2014. Your next wish can come true... that is the goal around which Max Home's enterprise management revolves.